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Nudging conformity and benefit sanctions: a state experiment in behaviour modification

February 6, 2019

Politics and Insights

cogs

“Behavioural theory is a powerful tool for the government communicator, but you don’t need to be an experienced social scientist to apply it successfully to your work.”
Alex Aiken
Executive Director of
Government Communications

Normalising state punishment 

Conservative anti-welfare discourse excludes the structural context of unemployment and poverty from public conversation by transforming these social problems into individual pathologies of “welfare dependency” and “worklessness.” The consequence is an escalating illogic of authoritarian policy measures which have at their core the intensification of punitive conditionality. These state interventions are justified by the construction and mediation of stigma, which is directed at already marginalised social groups that the policies target. The groups, which include sick and disabled people, people who are unemployed, are painted with a Malthusian brush, as a  “burden on the state” and a drain on what are politically portrayed and publicly seen as scarce resources in an era…

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