The Jimi Hendrix Experience’s 1969 Performance That Earned Them a BBC Ban — Video
In January 1969, the producers of Lulu’s BBC TV show booked the Jimi Hendrix Experience with the idea of Hendrix singing a duet with the pop star.
On the night of the show, the band were scheduled to perform two songs, one from their latest record Electric Ladyland, and later in the show, they were to do their first U.K. hit, “Hey Joe”, with Lulu expecting to join the band to finish up the last verse. However, Jimi had something else in mind. When after playing about two minutes of “Hey Joe”, Hendrix stopped and announced;
“We’d like to stop playing this rubbish and dedicate a song to Cream, regardless of what kind of mood they may be in, and dedicate this to Eric Clapton, Ginger Baker, and Jack Bruce”.
The Experience then broke into the cream classic, “Sunshine of Your Love”, with the studio director apparently signalling for Hendrix…
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